Author: zrm

Which Platform should I post ?

In 2020, 84% of people with internet access will be using social media. That comes up to an astounding 3.8 billion individuals. Due to the size of social media, businesses may now use efficient and affordable tactics to raise brand awareness and potential for lead generation. So, which social media platform should I use for […]

20% Text Overlay

The best billboards demand your attention with their large letters, overt statements, and striking images. The most effective Facebook advertising takes the opposite strategy.    If you want to reach and engage with potential customers on Facebook, you must build advertising that fit in with the rest of the information on their news feed as much […]

Can you control Ad placement?

Placements are the locations where your advertisements can be displayed. Your advertising may run on Facebook, Instagram, Messenger, and Audience Network, depending on the aim you select when you establish your campaign.       Advertising Manager organises placements based on how viewers interact with your ads across platforms. For instance, individuals on Facebook, Instagram, and Messenger […]

What is Re-targeting Ads?

Retargeting: What Is It and How Does It Work?        Retargeting, sometimes referred to as remarketing, is a type of online advertising that can assist you in maintaining your brand’s visibility among bounced traffic after they leave your website.      Only 2% of visitors to most websites convert on their first visit. Retargeting is a […]

What Ad’s are following you?

The Facebook Pixel: What Is It?     The Facebook Pixel is a piece of code that you add to your website to track conversions from Facebook advertisements, optimise campaigns, create focused audiences for future advertisements, and retarget website visitors. By deploying a cookie on your website, the Facebook Pixel tracks visitors so you may later […]

What is CPC ?

Cost per click (CPC) is a phrase used in paid advertising in which an advertiser reimburses a publisher for each time an ad is clicked. Pay per click is another name for CPC (PPC). The cost per click (CPC) is used to calculate the price of serving consumers advertisements on search engines, the Google Display […]

Do you know how to validate your ads?

What is click-through rate (CTR)?   The click-through rate (CTR) measures how many people click on a particular link or call to action (also known as CTA) relative to how many times they were exposed to the link (aka the number of impressions).   An easy click-through rate calculation is shown below: CTR = (click-throughs / impressions) […]

What is Interest based vs Intent based campaigns?

What is Intent-Based Marketing and why is it important?   Intent-based marketing is defined as directing marketing campaigns to consumers whose online behaviour indicates purchase intentions. You can see the goods or services that your target market is looking into online thanks to B2B intent data. Intent-based marketing aids in campaign decision-making and marketing effectiveness.   With […]

What is A/B Testing?

Why is A/B testing important and what does it implies?          A/B testing is a marketing technique that compares the performance of two versions of a website, advertisement, email, popup, or landing page.       You could test two distinct popups (to see which encourages more webinar signups) or two distinct Google Ads, for instance (to […]

 What is Customer Acquisition Cost ?

What is customer acquisition cost?    Customer acquisition cost, or CAC in marketing parlance, refers to the amount of money a business must pay to acquire a new customer. Organizations are increasingly using web analytics to make data-driven choices, which has increased the use of CAC. Measuring their CAC helps businesses determine if they are receiving […]

 Customer Acquisition Cost

The sum of money a business pays to  acquire a new customer is known as the customer acquisition cost (CAC). It aids in calculating the return on investment of clientele expansion activities. The CAC is computed by multiplying the costs of acquiring consumers by the number of customers acquired. These costs include those of marketing, […]

Witty Campaign by Durex

  The bold Durex commercials’ designers continually produce eye-catching, attention-grabbing advertisements. These advertisements are not just funny, perplexing, compromising, or outright cocky, but also highly intelligent without being blatantly explicit.      These clever and ingenious Durex advertisements have frequently shocked and horrified people, but they also frequently make people smile. Implications :     Businesses, particularly those […]

Amul Marketing Idea

 Anand Milk Union Limited, also known as Amul, is an Indian cooperative society with headquarters in Anand, Gujarat. The business was founded with the intention of helping farmers, and through that process, it became one of the most well-known companies in India.      In 1946, Amul was founded as both a brand and a movement. A […]

 What is Outbound Marketing?

Outbound marketing is any type of marketing in which a corporation initiates the discussion and distributes its message to a target audience. Outbound marketing examples include TV commercials, radio ads, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogues, and so on), trades hows, outbound sales calls (AKA “cold calls”), and email spam.     Outbound marketing […]

Guerrilla Marketing by Imperial Blue

What is Guerrilla Marketing? Seagram’s Imperial Blue Super hit Music CDs, which are regarded as imperial in the huge world of advertising, have continually shown themselves to be a worthy rival. The brand has dominated surrogate advertising thanks to its sartorial sophistication and quirky sense of humour. When we go back to the beginnings of […]

Guerrilla Marketing by Imperial Blue

What is Guerrilla Marketing?   Guerrilla marketing eliminates combat while utilising surprise or ambush elements to create a memorable marketing experience. The purpose is to develop memorable experiences with a big impact on a tighter budget. Because of this, guerrilla marketing is a fantastic option for small businesses.    Guerrilla Marketing by Imperial Blue:   “Men will be […]

Guerrilla Marketing – Free Tool Series

Canva is an effective design tool that can be used in schools to produce projects that not only impress kids but also assist in teaching them the fundamentals of digital design. With the help of this free tool, students and teachers may work on photo editing, design layout, and other tasks on an intuitive platform. […]

Valentine’s day Marketing just for you | Cadbury 5 Star

     In a very sarcastic, unsurprising, and haunting way, 5 Star takes you to a world during Valentine’s Day, complete with abandoned teddy bears, packed restaurants, and barren gift store shelves. A lonely world exists. intriguing to see how the campaigners disassembled hundreds of teddy bears, picture frames, and other gifts to create – seats!   We […]

Guerrilla Marketing by Burger King

Burger King Valentine’s Day Campaign has a cure for loneliness.     With their Valentine’s Day Campaign, Burger King wants to do something special for the loneliest person they know as they continue their love-hate relationship with McDonald’s.           Customers who submit a selfie with the “lonely man” and tag Burger King India on February 14 will […]

Valentine’s Day Marketing by Coco-Cola

Historically, marketers have enjoyed Valentine’s Day even more than customers do because, as we all know, nothing promotes impulse purchases like social pressure. Love for the money? That is the aim. But in recent years, marketing romance has grown incredibly difficult.       It turns out that Valentine’s Day divides people, even those who celebrate it. […]

Guerrilla Marketing by KitKat for Valentine’s Day

This Valentine’s Day, KITKAT wants customers to go above and beyond the norm and show their love to everyone who makes them smile during breaks, whether it’s their best friend, a new neighbour, or an online classmate. By urging consumers to re-connect with those who matter in their lives, the campaign expands on the idea […]

Valentine’s day Marketing from Durex

Together with Ollie Locke, Chloe Madeley, James Haskell, and Megan Crabbe, Durex is on a quest to challenge conventional Valentine’s Day customs and encourages us to explore and enjoy ourselves sexually every day of the year.    According to research, one in two individuals experience pressure to have “their best sex” on Valentine’s Day. • Durex […]

Guerrilla Marketing by Cadbury Dairy Milk

The ad illustrates the idea that sometimes words simply cannot describe how you feel about someone, and that it is sometimes necessary to go above and beyond to make them feel special.     Cadbury Dairy Milk Silk, famous for its endearing commercials and catchy “Kiss me, close your eyes” slogan, is back with a new […]

Guerrilla Marketing by Fevicol created by using their USP in a different way

Guerrilla Marketing:   Guerrilla marketing is the employment of creative, unconventional strategies to increase sales or spark interest in a product or company. These techniques frequently entail low- or no-cost usage of more casual contacts or through viral social media messaging.  Guerrilla Marketing by Fevicol:      Remember the iconic commercial with a packed bus driving through […]

Guerrilla Marketing by Fevicol- India Pakistan

The brilliant Fevikwik Todo Nahi Jodo TV commercial was created to combat all the hostility surrounding the highly anticipated India vs. Pakistan match at the 2015 ICC Cricket World Cup. And the pioneers of Indian advertising, Pidilite, have done outstanding work with their most recent Fevikwik Todo Nahi Jodo promo. The timing of the television […]

Guerrilla Marketing by Fevicol

What is Guerrilla Marketing?    Guerrilla marketing is a form of advertising when a business employs unexpected and/or outlandish interactions to market a commodity or service. It is a form of public relations. Guerrilla Marketing, a 1984 book by Jay Conrad Levinson, is credited with popularising the phrase.      Guerrilla marketing employs a variety of strategies and […]

Famous Marketing campaigns series #Fevicol #EggCampaign

What is Guerrilla Marketing?   Guerrilla marketing is a type of marketing strategy where companies utilise unusual, cost-effective, and innovative techniques to make an impression on their target market.      Guerrilla marketing is a term that was first used in 1984 by Jay Conrad Levinson to describe the use of low-cost, non-traditional methods to increase awareness […]

Guerrilla  Marketing by Fevicol & Sofa campaign- 60 years of Fevicol

The 90-second clip, which Ogilvy created for Pidilite Industries, is the height of creativity and kindness.          As Fevicol celebrates 60 years of creating bonds in 2019, this advertisement effectively captures the bonds that Indians have with one another and demonstrates how a common household item called a “Sofa,” which is constructed from “Fevicol,” has […]

Guerrilla Marketing Campaign by Udayam Parupu

Campaign by Udayam Parupu- #PasspoertIllamaForeignPolama    The trending campaign tag in the TN market across all mass media and social media is “Passport ilama foreign ah?”. The campaign, produced by Chennai-based independent creative and media agency Vinisha Vision Advertising, has piqued the audience’s interest.    The managing director of Vinisha Vision Advertising, K V Kathiravan, is an […]

Guerrilla Marketing by Fevicol

How is Guerrilla Marketing different from others? ·    Traditional marketing has long held that financial investment is necessary for a successful marketing campaign; however, guerrilla marketing holds that while financial investment is an option, it is not required if time, effort, imagination, and knowledge are also put into the campaign. ·    Guerrilla marketing aids tiny […]

Guerrilla Marketing by Gold Winner- G for H

What is Guerrilla Marketing?      Guerrilla marketing gained popularity after Levinson’s book Guerrilla Marketing, published in 1983, clarified its concept. In comparison to traditional marketing techniques, the new promotion methods he created need relatively little cost and produce superior outcomes. He built a marketing campaign strategy’s effectiveness on using unconventional marketing channels, being persistent, being close […]

Guerrilla Marketing by Zara Tapas Bar- Drink Responsibly

What is Guerrilla Marketing?    Guerrilla marketing is an original and imaginative technique to advertise your company. It entails employing inexpensive or free techniques to spread your message and frequently makes use of unforeseen situations.     Guerrilla marketing may be quite successful at spreading your reputation, despite the fact that it might be risky. It can […]

Guerrilla Marketing by Saregama – HonkResponsibly

How is Guerrilla Marketing different from normal marketing?     A series of marketing techniques known as guerilla marketing are used to launch a marketing campaign for a far lower price than it would ordinarily cost.      Despite the limited investment budget, the impact should, of course, be greater. Guerrilla marketing, in other words, serves as […]

Guerrilla Marketing by WakeFit #Sleepinternship

What is Guerrilla Marketing?    The practice of guerrilla marketing involves promoting a product or brand via unorthodox methods. Guerrilla marketing campaigns can be run by brands either online, offline, or a combination of the two. WakeFit’s Guerrilla Marketing technique explained?   Do you know of any jobs that pay you to sleep? After Bengaluru-based Wakefit.co, a […]

Do you remember Arjun Amma Yaru ad?

What is Guerrilla Marketing?    Guerrilla marketing is an advertising strategy that seeks to draw attention to goods or services in an extravagant manner and on a small budget. Do you remember Arjun Amma Yaru ad?  “Who is Arjun’s Mom?” was the slogan of an advertisement campaign launched by HAP in the early months of 2004. […]

Do you remember Pulli Raja Ku Aids varuma Ad?

The South is up in arms about Pulli Raja. The campaign specifically targets men, but the underlying implication is that women also are the source of AIDS. He is the most recent icon to overwhelm the South. In the nation of the Rajnikants and Kamal Haasans, an invisible character has succeeded in becoming the topic […]

Pollution Awareness: A Guerrilla Marketing Campaign for Cause

What is Guerrilla Marketing?    Guerrilla marketing is the employment of creative, unconventional strategies to increase sales or spark interest in a product or company. These techniques frequently entail low- or no-cost usage of more casual contacts or through viral social media messaging. Top 5 Guerilla Marketing Rules : ·    Remember to specify your objectives. Guerilla […]

Guerrilla Marketing Campaign for a Movie 2012

What is Guerrilla Marketing?     The practise of guerrilla marketing involves promoting a product or brand via unorthodox methods. Guerrilla marketing campaigns can be run by brands either online, offline, or a combination of the two. Guerrilla marketing traits: Guerrilla marketing is difficult to define due to its complexity. A guerrilla marketing effort, however, can […]

Guerrilla Marketing Campaign to reach out to influencers

When GotVMail, a company that offered Advanced Phone Numbers to tens of thousands of business owners throughout North America, changed its name to Grasshopper, they realised they needed to take a risk in order to establish the new brand and deliver the new services.    The Grasshopper team sought to develop a multi-sensory marketing campaign that […]

Ice Bucket Challenge Guerrilla Marketing Campaign for a cause

What is Guerrilla Marketing?      Guerrilla marketing disturbs consumer’s normal routines by presenting them with unorthodox methods of brand connection. The goal is to spark discussion, a commotion, or anything noteworthy so that brand knowledge spreads via word-of-mouth or media attention.   While guerrilla marketing does away with the warfare, it nevertheless incorporates aspects of surprise […]

Guerrilla Marketing by Nikon- Sensor Bill Board

What is Guerrilla Marketing?    Guerrilla marketing is an original and imaginative technique to advertise your company. It entails employing inexpensive or free techniques to spread your message and frequently makes use of unforeseen situations. Guerrilla marketing may be quite successful at spreading your reputation, despite the fact that it might be risky. It can create […]

Guerrilla Marketing Campaign for a series- The boy who could fly

What is Guerrilla Marketing?    Guerrilla marketing is the employment of creative, unorthodox strategies to increase sales or spark interest in a product or company.        These techniques frequently entail low- or no-cost usage of more casual contacts or through viral social media messaging.       With the spread of pervasive mobile and connected technology that may […]

Guerrilla Marketing By Burn 60 – Weight Loss

What is Guerrilla Marketing?    It’s an advertising tactic where a business employs unexpected and/or outlandish interactions to market a commodity or service. Guidelines for guerrilla marketing ·    Use the element of surprise. The element of surprise is one of guerrilla marketing’s most crucial strategies and a key factor in its success. ·    Conduct research. ·    […]

Guerrilla Marketing by Volkswagen- Porcupine campaign

Conrad Levinson, the inventor of guerrilla marketing, famously said: “Guerrilla marketers don’t rely on the force of an enormous marketing budget. They rely on the power of a strong imagination instead. And this still holds true today just as it did then.    Originality and inventiveness are essential to guerrilla marketing, when little budgets are preferred […]

Guerrilla Marketing by Nivea- Sofa

Guerrilla marketing is a strategy for generating publicity and, consequently, brand exposure through advertising adopting outlandish techniques meant to inspire surprise, astonishment, or shock.   The late business author Jay Conrad Levinson, who wrote multiple books about guerrilla tactics in a variety of professional fields, coined the phrase in the early 1980s. Naturally, marketing was considerably […]

Guerrilla Marketing Campaign for a Service Industry

Most corporations and small businesses utilise guerilla marketing, a creative marketing technique, to promote their products in unusual ways. It was first used or made popular in the 1980s by Jay Conrad Levinson. He published a number of books and articles on guerrilla marketing strategies that aided several firms in raising exposure. Nowadays, the majority […]

Guerrilla Marketing Campaign for a cake

What is Guerrilla Marketing?  Guerrilla marketing is the employment of creative, unorthodox strategies to increase sales or spark interest in a product or company. These techniques frequently entail low- or no-cost usage of more casual contacts or through viral social media messaging. Top 5 Guerilla Marketing Rules : ·    Remember to specify your objectives. ·    […]

Guerrilla Marketing by Cadbury Dairymilk

The goal is to come up with a creative way to represent a company. Guerrilla marketing should astound consumers, leave a lasting impact, and generate a lot of social media conversation.   Guerrilla Marketing by Cadbury:                   Cadbury has come up with some very clever guerrilla marketing, literally. Cadbury understood the problems of elderly people and […]

Celebrating 200 days of Value Addition

 We are going to analyse how to handle the festive wishes in this festivity mode. You may receive pongal wishes from your customers/vendors. They may send messages or gifts. During the new year time, we saw “How to present gifts?” and Freebie marketing. So, when you receive messages or gifts from customers/vendors, Thank you for […]

How to handle festival wish from customers/vendors?

 We are going to analyse how to handle the festive wishes in this festivity mode. You may receive pongal wishes from your customers/vendors. They may send messages or gifts. During the new year time, we saw “How to present gifts?” and Freebie marketing. So, when you receive messages or gifts from customers/vendors, 1. Acknowledge them […]

 What is your marketing idea for Pongal Festival?

The Pongal festivity is approaching nearby. So, let us plan for the festival. First, let’s have a look at the things that we should not do. ·    Don’t send Pongal wishes to your customers. It will be like yet another thousand wishes that they are receiving. Instead, you can set up your products like Pongal […]

Guerrilla Marketing by Iphone

People are exposed to a growing quantity of commercial messages in the current economic climate, which cannot be recognised unless they first attract the attention. Customers are becoming more adept at resisting traditional advertising’s influence, whether via the use of new technologies or just by mentally tuning them out. Advertisers have employed various new advertising […]

Guerrilla Marketing Campaign by a TV series- Prison Break

Guerrilla Marketing is a type of unusual marketing strategy employed by most brands and small businesses throughout the world to promote their products. In the 1980s, Jay Conrad Levinson introduced or popularised it. He penned various articles and books on guerrilla marketing techniques that aided several firms in their efforts to raise awareness. Guerrilla marketing […]

Guerrilla Marketing by Snapchat – Gaint Hoarding Guerrilla Marketing Campaign

Guerrilla marketing is a one-of-a-kind and very successful approach to promote your company. While traditional forms of advertising might be costly, guerrilla marketing is a less expensive alternative that can yield significant effects. Guerrilla marketing gives your business the exposure it needs to stand out from the competition by utilising unique strategies such as street […]

Guerrilla Marketing by Nike- Escalator Guerrilla Marketing Campaign

Marketers are connecting with customers in novel ways, and its working. Guerrilla marketing has evolved into a more widely regarded professional marketing method, gaining popularity among both large and small businesses as a low-cost means of effectively reaching consumers. Rather than spending a lot of money on one-way messages, guerrilla marketers look for innovative ways […]

Guerrilla Marketing Campaign for cause – Save Trees

According to their own nature, guerrilla marketing tactics are memorable and unconventional, and they have the power to create a lasting impact on customers. Buyers are left amazed, pleased, and wanting to learn more about the product and/or service after a successful campaign. Brand recognition is improved by this marketing tactic. A quick excursion in […]

 A Guerrilla Marketing Campaign by Berger Paints | Viral Marketing Campaign

What is Guerrilla Marketing?     Guerrilla marketing is a type of advertising that focuses on low-cost, innovative marketing strategies that produce high results – Jay Conrad     Levinson created the phrase “guerrilla advertising” in his 1984 book “Guerrilla Advertising.” Guerrilla marketing is a word inspired by guerrilla warfare, which is a type of irregular warfare in […]

Guerrilla Marketing by Raid Pest Control | Viral Marketing Campaign

Vanakam Makkalae What is Guerrilla Marketing?   Guerrilla marketing is the deployment of unconventional or creative ways to increase sales or generate interest in a brand or business. These techniques are frequently low-cost or free, and they entail the extensive usage of more human connections or viral social media messaging. Guerrilla Marketing by Raid Pest Control: […]

Guerrilla Marketing Campaign for the Homeless|Guerrilla Marketing Campaign

Guerilla Marketing: Guerrilla marketing is a cost-effective marketing strategy that uses unconventional and inventive tactics to get exposure for a product or brand. Guerrilla marketing differs significantly from other marketing strategies with certain characteristics: The element of surprise: Often, guerrilla marketing tries to surprise or shock the audience with unusual interactions. This is targeted in […]

Guerrilla Marketing By Miele – Tunnel | Guerrilla Marketing Example

What do you need primarily for Guerilla marketing? For Guerilla marketing, you need three things the most: 1.   Imagination 2. Time 3.    Energy Imagination: While digital marketing does have its perks and benefits, nothing screams creativity like real-life experiential advertising found on the streets. People are waiting on the edge of their seats to […]

 Is it Good to Give Gifts to Customers on New Year?|Gifts To Your Clients

What is Guerilla Marketing? Guerrilla marketing is a creative, exciting and out of the box way of marketing your product to your customers. it should be instantly attention-grabbing and make you go viral. Goals of Guerilla Marketing: ·         Causing emotion in the audience ·         Making the audience […]

A Guerrilla Marketing Campaign by LGBT community that went viral

Target audience is key in Guerilla marketing: Know your target audience and its needs. Outdoors doesn’t mean random; it means finding more of the people who mean more to you. Know where to find them. Choosing the right open space is crucial, so choose it strategically. For example, if you’re audience are widespread across the […]

Guerrilla Marketing By Kolestan Naturals – Flex Banner | Example of Viral Marketing

What marketers really enjoy about guerrilla marketing is its fairly low-cost nature. The real investment here is a creative, intellectual one — its implementation, however, doesn’t have to be expensive. This style of marketing is in the same context as repurposing your existing content, like taking certain segments of a report, and expanding each one […]

Guerrilla Marketing by Meister Camera – Pixelation | Example of Viral Marketing

Guerilla marketing is a cost effective marketing strategy to drive publicity and, as a result, promote brand awareness by using unconventional methods designed to evoke surprise or shock in the hearts of the customers.  Connection to the emotions of a consumer is key to guerrilla marketing. The use of this tactic is not designed for […]

Guerilla Marketing Campaign by TBWA | Viral Marketing

What is Guerrilla Marketing? Guerrilla marketing is a type of marketing that employs unconventional methods in order to attract the interest of consumers toward a particular brand or product. These methods can be incorporated for a product marketing with low- or no-cost and involve the widespread use of more personal interactions or social media messaging. […]

Guerrilla Marketing by Nikon for Nikon’s S60| Example of Viral Marketing Campaign

What is Guerrilla Marketing? Guerrilla marketing is an unusual method of product and service marketing. The goal is to sense the market’s pulse and develop creative campaigns that will revitalise the brand. Guerrilla marketing can occur on the streets, beaches, and public parks, as well as during concerts, subways, shopping malls, and even in the […]

Lenovo Guerrilla Marketing Campaign Explained |Viral Marketing Campaign

What is Guerrilla Marketing? Guerrilla Marketing is an unconventional method to product and service marketing. Guerrilla marketing is based on the idea of using innovative marketing and out-of-the-box thinking to catch clients off guard through marketing initiatives. It stands in stark contrast to traditional techniques of marketing (print and television), which use a mass approach […]

A Guerrilla Marketing Campaign for a cause Testicular Cancer Awareness

What is Guerrilla Marketing?     Guerrilla marketing is a marketing strategy in which a business promotes a product or service through surprise and/or unusual interactions.     An effective Guerrilla marketing campaign should be smart enough to make consumers think about and understand the message. It must be compelling in order to attract the attention of the audience […]

UNICEF Sensitive Guerrilla Marketing Campaign | Viral Marketing Campaign

What is Guerrilla Marketing?   Guerrilla marketing is a type of advertising that focuses on low-cost, unorthodox marketing strategies with a positive return on investment. The heart of this method is to captivate your audience with beauty or intrigue while conveying a powerful message.   Jay Conrad Levinson, a marketer, created the phrase “guerrilla marketing” in […]

Guerrilla Marketing by IWC- Bus Holder | Viral Marketing Campaign | Advantages of Guerrilla Marketing

What is Guerrilla Marketing?                              This sort of marketing is defined as “creative, unusual, and low-cost marketing strategies intended at achieving maximum publicity for a product” (Oxford dictionary), and it is supposed to be cost-effective as well. It’s obnoxious, larger-than-life, and far from subtle. It’s also a cost-effective approach for small enterprises to get their message […]

Prevent Graffiti Guerrilla Marketing Campaign| Viral Marketing Campaign

The goal of guerrilla marketing is to create maximum exposure for a product or service using low-cost marketing techniques. Guerrilla marketing is a term coined by Jay Conrad Levinson in 1984 in his book “Guerrilla Advertising”. The Internet has made guerrilla marketing very popular among marketers.    Creative thinking is a key component of guerrilla marketing. […]

Guerrilla Marketing by Bubble Salon | Viral Marketing Campaign

Hair Salon Comb Crosswalk What is Guerrilla Marketing?   In 1984, Jay Conrad Levinson wrote a book entitled “Guerrilla Marketing” that made the term guerrilla marketing very popular (forget about gorilla marketing, which is just a folklore twist). Due to its low cost and effectiveness, guerrilla marketing has immediately caught the attention of brands. You can […]

Guerrilla Marketing Pert Plus Shampoo- Wash Basin| Viral Marketing Campaign

What is Guerrilla Marketing?     Guerrilla marketing is a marketing strategy that uses unconventional and inventive tactics to promote a product or brand at a low cost.          With the right execution, it is possible to generate buzz, build brand awareness, and even tell a story without dropping a lot of money on paid ads, Out of […]

Volkswagen in an Expo Guerrilla Marketing Campaign | Viral Marketing Campaign

What is Guerrilla Marketing?    Guerrilla marketing is an advertising strategy that employs “guerrilla” warfare techniques, such as ambushes or raids, to attract people to a company. An unusual and innovative presentation inspires wonder or shock in this fascinating kind of marketing, which is extremely useful for driving exposure.    Guerrilla marketing is a type of marketing […]

Guerrilla Marketing by a Sports Magazine | Viral Marketing Campaign

What is Guerrilla Marketing?       Guerrilla marketing is a marketing strategy in which a corporation promotes a product or service through surprise and/or unusual interactions. Guerrilla marketing differs from traditional marketing in that it frequently relies on human interaction, has a lower budget, and focuses on local groups of promoters who are responsible for spreading the […]

Guerrilla Marketing by a Driving School | Viral Marketing Campaign

What is Guerrilla Marketing?    Guerrilla marketing is a type of advertising that focuses on low-cost, innovative marketing strategies that produce high results.   Guerrilla Marketing History:     Guerrilla marketing arose as a result of the shift away from traditional print, radio, and television marketing to electronic media. Jay Conrad Levinson originated the term in his 1984 […]

Guerrilla Marketing by Vodafone – Train Window | Guerrilla Marketing Ideas

Introduction to Guerrilla Marketing:    Marketing is no more a field reserved for experts in the field in this digital age. Today, everyone, regardless of their financial or expertise level, may market their company. Guerrilla marketing represents the concept of the “ordinary marketer” and offers unique methods for achieving maximum outcomes with the fewest obstacles. Because […]

Guerrilla Marketing – Zoo Safari | 365daysofmarketing |Viral Marketing Campaign 

  What is Guerrilla Marketing?    Guerrilla marketing involves creating buzz for products and services by engaging in uncommon marketing activities in everyday places. Guerrilla marketing is all about getting your company’s name in front of as many people as possible in an unexpected way. It is usually a low-cost or no-cost form of marketing that […]

Guerrilla Marketing by Coco-Cola| Viral Marketing Campaign

 Why do Coco-Cola use Guerrilla Marketing?     It focuses on achieving outcomes and attracting huge audiences through the use of innovative and low-cost marketing tactics. As a result, it is referred to as guerrilla warfare because it is carried out in an almost impromptu manner. The “Share a Coke” campaign, for example, was one of Coca-marketing […]

SOSrainforests Interactive Stickers Guerrilla Marketing Example | Viral Marketing Ideas

 Guerrilla marketing is an advertising strategy that focuses on generating maximum exposure for a product or service through low-cost marketing strategies.    Here are seven tips for putting together an effective guerrilla marketing campaign:   Choose a hot or contentious industry topic, identify your position, and make it known. Prepare to defend your point of view as […]

Guerrilla  Marketing by Tyskie Beer |Tyskie Beer Advertisement

Guerrilla marketing examples, creative marketing ideas   What is Guerrilla Marketing?     The goal of Guerrilla marketing is to use unconventional marketing tactics that yield maximum results at a low cost. Benefits of Guerrilla Marketing: 1.                       Great for a low budget: Guerrilla marketing is defined by the […]

Guerrilla Marketing by Sushi Roll Sushi Train | Viral Marketing Campaign

What is Guerrilla Marketing?   In recent years, guerrilla marketing has grown in popularity as a marketing approach for start-ups and brands trying to transform their image.   Guerrilla marketing sounds nice in theory, but it has to be done well in order to be valuable to a company. Guerrilla marketing entails devoting time and resources […]

Guerrilla Marketing by UNICEF Landmine-Stickers|Viral Marketing Campaign

What is Guerrilla Marketing? Guerrilla marketing is taken from guerrilla warfare, which involves adding a surprise factor to anything. Guerrilla marketing involves corporations incorporating a surprise factor into their marketing campaigns.   It can take the shape of abstract notions, with the audience not expecting the artwork to be a commercial. Otherwise, there could be an […]

Guerrilla Marketing for a Sports Brand Pro Skates Skateboard Shop Guerrilla Marketing Example

Rationale behind Guerrilla Marketing:       Guerrilla marketing is predominantly dependent on creativity. Guerrilla marketing involves methods similar to those used in guerrilla warfare, such as raids, ambushes, and elements of surprise (but from a marketing standpoint!).    The goal of such a plan is to surprise the customer, leave a lasting impression, and generate a lot […]

A Guerrilla Marketing Campaign for a cause | Israel Cancer Association

What is Guerrilla Marketing?   These days, business competitiveness is at an all-time high. Consumers receive a lot of junk mail, spam email, and unsolicited phone calls because businesses want them to spend their money on their products. Consumers are so accustomed to these tried-and-true methods that firms are forced to think of new ways to […]

Guerrilla Marketing Domestic Violence | Social Marketing

What is Guerrilla Marketing?    Guerrilla marketing is an advertising strategy that focuses on generating maximum exposure for a product or service through low-cost marketing strategies. The phrase “guerrilla marketing” was coined by American business writer Jay Conrad Levinson in his 1984 book “Guerrilla Advertising.” Guerrilla marketing has gained a lot of popularity among marketers since […]

Guerrilla Marketing by Pedigree-Dog Food | Viral Marketing Campaign

What is Guerrilla Marketing?    The goal of guerrilla marketing is to increase awareness of a product or service by using low-cost marketing techniques. In his 1984 book, “Guerrilla Advertising”, American business writer Jay Conrad Levinson used the term “guerrilla marketing.” As the internet has evolved, guerrilla marketing has gained popularity among marketers. Marketing Strategies: The […]

Guerrilla Marketing by Meiji Milk- Sumo Wrestling| Viral Marketing Campaign

A key objective of guerrilla marketing or experiential marketing, as it is sometimes called, is to provide potential customers with an immersive and unforgettable experience. The term is used for the first time in Levinson’s book ‘Guerrilla Advertising’, which derives from guerrilla warfare, a form of warfare in which surprise and sabotage are used to […]

Guerrilla Marketing by McKean Insurance | Viral Marketing Campaign

What is Guerrilla Marketing?   Guerrilla marketing is drawn from the concept of guerrilla warfare. It’s a gritty, under-the-radar strategy aimed at disarming the competition using unique and organic approaches that are intelligent, innovative, and unexpected. Guerrilla tactics are based on the element of surprise in the context of combat. What makes a successful Guerrilla […]

Guerrilla Marketing by Lays-Walkway | Viral Marketing Campaign

What is Guerrilla Marketing? Guerrilla marketing is a type of advertising that focuses on low-cost, innovative marketing strategies that produce high results.   Example:      The Lay’s potato chip out of home piece called tubers in the tubes, which was installed in the Chicago subway in 2009, received a lot of attention. The campaign’s goal was […]

Guerrilla Marketing by Cactus Restaurant | Viral Sticker Marketing Campaign

What is Guerrilla Marketing?     In today’s business world, competition is at an all-time high. Companies want consumers to spend their money on their products, so they send consumers junk mail, spam emails, and unwanted calls. These traditional tactics have become so ingrained in consumers that businesses sometimes have to come up with other ways to […]

Creative Guerrilla Marketing by Home plus Super Market | Viral Marketing Campaign

What is Guerrilla Marketing?     A guerrilla marketing is a marketing strategy that employs unconventional solutions to catch the attention of audiences and to market products, services, or ideas. Although it is difficult to define, it refers to any type of unconventional promotion, which usually elicits special and memorable reactions or interactions from viewers. Creative, exciting, […]

Guerrilla Marketing by Grey | A social cause Guerrilla Marketing Campaign Explained

What is Guerrilla Marketing? Guerrilla marketing is an effective marketing strategy that has been around for decades. As it began as a strategy for small businesses on a tight budget, guerrilla marketing quickly attracted the attention of large corporations.       In order to increase sales, brand awareness, and loyalty, businesses should consider guerrilla marketing.   What are […]

Guerrilla Marketing by Gillette Razor | Viral Marketing Campaign

Creative Guerrilla Marketing – Gillette  What is Guerrilla Marketing?    These days, business competition is at an all-time high. Businesses want consumers to purchase their products, so they send them a lot of junk mail, spam emails, and unwanted phone calls. These traditional tactics are so familiar to consumers that businesses must sometimes think of alternative […]

Guerrilla Marketing by Wilkinson Razor- Egg Painting | Viral Marketing Campaign

 A marketing strategy that promotes a company in an unconventional or controversial way. The goal is to produce great results cheaply so as to capture the public’s attention in a more memorable manner. Guerrilla marketing can be spread via viral marketing or word-of-mouth. In this way, a brand can gain attention and free publicity. To […]

Guerrilla Marketing by FollyDown- Hair Treatment Viral Guerrilla Marketing Campaign

Guerrilla marketing means thinking outside the box when it comes to marketing. This type of marketing involves a minimal investment of time and money. In guerrilla marketing, “sweat equity” refers to identifying what your team can do collectively to generate new business and create buzz about your salon or spa without spending money. One way […]

Guerrilla Marketing for Dentists | Viral Marketing Campaign

While the term “guerrilla marketing” sounds ominous, it’s not a threat. Jay Conrad Levinson created the term in 1984 to describe unconventional, cost-effective, inexpensive marketing ideas for small businesses to use to get noticed.    In Guerrilla Marketing, the goal is to get maximum exposure for your business, and examples include pressure washing with stencils on […]

Guerrilla Marketing by Folgers- Coffee | Viral Marketing Campaign

Folgers Coffee New York Guerrilla Marketing Campaign    What is Guerrilla Marketing?    The purpose of guerrilla marketing is to implement marketing tactics that are low-cost but yield maximum results. In 1984 Jay Conrad Levinson* wrote a book called ‘Guerrilla Advertising’ which coined the term. Guerrilla marketing is based on the idea of guerrilla warfare, a form […]

Creative Uses of Stickers Guerrilla Marketing by Derma graphic – Tattoo

Stickers are not only an innovative way to attract attention, but they are also an extremely cost-efficient way to create a lasting impression. Many companies whose only advertising consists of stickers have experienced a 550% increase in business. It is likely one of the main reasons why these stickers have become so popular is that […]

Road Safety Guerrilla Marketing Campaign | Viral Marketing Campaign

A guerrilla marketing idea’s cost-effective and budget-friendly force-multiplier effect can be extremely beneficial for start-ups, small businesses, and medium-sized businesses that cannot afford to engage in expensive traditional marketing and media. Thus, it is also popular with cash-strapped non-profits looking for direct ways to reach consumers without resorting to expensive advertising. Some common features of […]

Creative Guerrilla Marketing by Bubble Salon | Viral Marketing Campaign

Hair Salon Comb Crosswalk Marketing Campaign What is Guerrilla Marketing?   In 1984, Jay Conrad Levinson wrote a book entitled “Guerrilla Marketing” that made the term guerrilla marketing very popular (forget about gorilla marketing, which is just a folklore twist). Due to its low cost and effectiveness, guerrilla marketing has immediately caught the attention of brands. […]

Create Diwali Offer | Guerrilla Marketing Characteristics

Guerrilla Marketing: Create Diwali Posters. What is Guerrilla Marketing?    Guerrilla marketing is a strategy used by businesses or brands to promote their products or services in a way that astonishes customers. Also, it refers to marketing techniques that are low-cost yet generate high profits. However, these techniques are more efficient than traditional ones. Guerrilla Marketing […]

Diwali Tips For Marketing | Viral Marketing Campaign 

Diwali sales Tips What is Guerrilla Marketing? Guerrilla marketing relies on unconventional and low cost marketing tactics to get maximum results.    Jay Conrad Levinson* coined the term in his 1984 book ‘Guerrilla Advertising’. Guerrilla marketing is a marketing strategy that draws inspiration from guerrilla warfare, which is a form of irregular warfare and deals with […]

Guerrilla Marketing – Batman Series | Movie Campaigns Viral Marketing Strategy

Guerrilla marketing is an advertisement strategy where companies use surprise and/or unconventional interactions to market their products or services. Guerrilla marketing refers to a type of publicity stunt. It was popularized by Jay Conrad Levinson’s 1984 book of the same name. Its goal is to generate buzz around a product or brand.  This would increase […]

Cleaning at 5 cents – Cillit Bang (Cleaning Agent) | Viral Marketing Campaign

Guerrilla marketing is a way of promoting a product or service by utilizing unexpected methods and/or unusual interactions. Guerrilla marketing differs from traditional marketing in that it typically relies on personal interaction, has a smaller budget, and relies on a smaller group of promoters to get the word out in a specific area rather than […]

Guerrilla Marketing Regarding a Social Awareness | Viral Marketing Campaign

What is Guerrilla Marketing?      The business world is experiencing an unprecedented level of competition nowadays. Businesses want consumers to spend their money on their products, so they bombard consumers with junk mail, spam emails, and unwanted phone calls. These traditional tactics are so familiar to consumers that businesses sometimes have to think of other ways […]

Guerrilla Marketing by 3M Safety- Break the Glass | Viral Marketing Campaign

The promotion of products or services in an unconventional manner with little or no budget. Guerrilla marketing is mainly based on the idea of using the streets or public areas, such as shopping centres, parks or beaches, to reach a larger audience. Break Me if You can – 3M Security Glass  The guerrilla marketing campaign […]

A Guerrilla Marketing Campaign that had a Negative Impact | Viral Marketing Campaign

Aqua team hunger force- Boston.   Guerrilla marketing cautionary tales illustrate just how thin the line between creativity and criminality can be for every guerrilla marketing campaign. There is no better example than the 2007 campaign to promote Aqua Teen Hunger Force Colon Movie Film for Theaters-a movie about an anthropomorphic crime-fighting happy meal that never […]

Guerrilla Marketing by Ibuprofen | Viral Marketing Campaign

 It is not common for every company to allocate large budgets to advertising its brand or product. Thus, in order to reach their target audience, companies are seeking more creative and memorable marketing solutions.   Your marketing efforts can be improved in many creative ways to increase the number of customers you have. The majority of […]

Jeep’s Guerrilla Marketing Campaign| Viral Marketing Campaign

  In a nutshell, guerrilla marketing is an unconventional marketing tactic that is usually cost-effective and high-impact. For maximum publicity and exposure, guerrilla campaigns often take place in public spaces, unlike traditional advertising like TV ads, posters, and billboards.   Often referred to as experiential marketing, street marketing can engage directly with an audience by inviting them […]

Mr.Clean’s – Zebra Crossing Guerrilla Marketing Campaign Viral Marketing Campaign

Unlike some marketing tactics, guerrilla marketing breaks out of the mundane or routine nature of others. In addition to being exciting, guerrilla marketing generates memorable interactions between your brand and the audience.   The goal of Guerrilla Marketing is to create maximum brand exposure and impact at the same time as being low-cost, out-of-the-ordinary, and innovative. […]

Guerrilla Marketing Campaign for Beauty Industry Explained |Viral Marketing Campaign

 Businesses are increasingly opting to adopt disruptive marketing strategies to stand out from the crowd and stand out above their competitors. Guerrilla marketing is one of many innovative marketing methods being adopted to capture attention and generate interest.     In this kind of advertising, companies surprise consumers by placing unusual, out-of-the-box advertising materials in unexpected, often […]

Climate Change Guerrilla Marketing Campaign

guerrillamarketing

The goal of Guerrilla Marketing is to achieve high exposure at a low cost using unconventional marketing techniques. The term was coined by Jay Conrad Levinson in his book Guerrilla Advertising. It was derived from the idea of guerrilla warfare. Unconventional methods are employed to defeat the enemy.   Given their limited resources and budget, Guerrilla […]

What is Personalized Marketing & How to implement to your Business?

personalized marketing

Vanakam Makalae What is Personalised Marketing?   Personalised Marketing is the implementation of a strategy in which the organisation delivers individualized content to its customers through collecting the data, analysis, with the use of automation technology.     The goal of personalised marketing is to engage customers by communicating with them as an individual. The Benefits of […]

1 Night Free Stay Marketing

Vanakam Makalae                Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing ideas that yield maximum results. It is the alternative style that relies heavily on unconventional marketing strategy, high energy and creative belief. Guerrilla marketing is about taking the customer by surprise, making an indelible impression and creating copious amounts of social […]

#BreakTheChain Guerrilla Marketing

Vanakam Makkaley We are going to have a look at the CSR campaign called “Break the Chain” by the Kerala government. With this campaign, Kerala was able to control Corona effectively. Kerala fights Coronavirus in its unique way. It launched an awareness campaign using cartoon characters to orient people to the new normal social messages […]

Social distancing Cap Guerrilla Marketing

Vanakam Makkaley          Burger King is an American multinational chain of hamburger fast-food restaurants. It is famous for its mouth-watering burgers and fashionable caps. They give the caps to the customers to treat them like a king.      During this pandemic, they wanted to create awareness regarding social distancing. So, they designed […]

Our Beloved B Gowtham’s Guerrilla Marketing

Vanakam Makkaley         Do you want to know about a campaign that won international fame? Yes. A company called the Art Kingdom owned by Gautham creates art and his artistic sculptures are made using recycled materials. He is also the world’s longest hiker, disposing of up to 75 kms of plastic rubbish on the sidewalks.         The […]

Pothy’s Guerrilla Marketing

Vanakam Makkale India is one of the largest producers of textile and garments and it is the leading segment in the world. It generates employment for 35 million people and opens up scope for other ancillary sectors. The needs of the people are increasing day by day and people are very conscious about their dressing. […]

Thyrocare’s Guerrilla Marketing

Vanakam Makkalae.        The main objective of Guerrilla Marketing is to get the greatest possible reach and brand engagement without causing huge holes in the pocket. The role of “Mask wearing” has become critical and very important in these situations. It protects the public from the wearer’s germs and vice-versa. Safety and social […]

Food Delivery Guerrilla Marketing

Vanakam Makkalae.        The pandemic has made many jobless, some are poorly paid and many of them are closing businesses and in a depressing state. Companies are ditching offices and moving to new virtual hiring and remote work practices. There is a great depression and it is absolutely enormous and incredibly fast. Social distancing practice does […]

Mask Parota Guerrilla Marketing

Vanakam Makkalae      During these tough times of pandemic, many people are in the intention that people will not be ready to purchase things. However, a lot of innovative and unique campaigns by some businesses proved that they were able to reach people and bring attention and increase their sales.      A simple yet powerful […]

Guerrilla Marketing Campaign By A Movie Crew Explained

Vanakam Makkaley     An internet sensation Guerrilla Marketing concept was used by the movie crew “The Blair Witch Project”. This video is about how a micro-budget movie promoted their movie differently.   Do you remember getting scared while watching the movie?  In this case, you got scared long before steping into the cinema hall. That […]

Bottle Drop Guerrilla Marketing

Vanakam Makkalae. Today the video is about a campaign that happened 70 years ago. It is the bottle drop challenge by Guinness Beer. The managing director of Guinness Exports Ltd, Mr A.W. Fawcett had genius sales promotion ideas and publicity stunts. During the summer of 1954, they initiated the idea to drop 50,000 sealed bottles […]

How Edward Bernay increased Sales of Cake Mixes (With Laya ❤️)

Vannakam Makkalae       We are going to gain knowledge about “How Edward Bernay increased the sales of Cake mixes?”        Edward Bernay inaugurated the notion that in order to sell anything, it was best to link with the deepest desires and fears of people. He understood that there was a link between culture and consumption that could […]

How Bacon’s and eggs became All American Breakfast

Vanakam Makkalae.        Today we are going to find out if Guerrilla Marketing can change the lifestyle of people.         Breakfast is the most important meal of the day.  Americans usually had orange juice, bread and coffee for breakfast. The Beech-Nut packing company was struggling to sell one of its largest meat products- Bacon. So they approached […]

Guerrilla Marketing Campaign in 1920 Explained ❤️

  Vanakam Makkalae      We are going to learn about Guerilla Marketing campaigns in 1920.      Tobacco use among men had soared after the First World War because cigarettes were included in the soldier’s rations. They were a symbol of manly pride in how they puffed out the exotic scents of smoke. However, women were punished […]

Guerrilla Marketing: It is OK to fail ❤️

Vanakam Makkale.        In this video, we are going to deal with an important ideology. Yes. While marketing or doing business, it is always ok to fail, it is ok to make mistakes, it is ok to relax and take a pause. Failure is inevitable. You can learn substantially more from failure than success. […]

What is Publicity Stunts in Guerrilla Marketing & How it is performed?

Vanakam Makkale.         Today we are going to look into the topic- Publicity Stunts in Guerrilla Marketing and how it is performed?         Publicity Stunts is an important feature in Guerrilla Marketing. It became famous in 1905 when a magician named “Houdini” performed publicity stunts. One of his popular publicity stunts was to have himself strapped into […]

What is the difference between Sales and Marketing ?

Vanakam Makalle     We are going to see the difference between Marketing and Sales. Let me start with an example.       Assume, you are planning to start a business with an investment of Rs.15 lakhs. What is that we usually do? We select the products for business according to our preference and interest.    However, that is a […]

The word Quiz was introduced by Guerrilla Marketing

Vanakam Makkale.        Guerrilla marketing is a creative content marketing strategy that prides itself on being unconventional methods to boost sales or attract interest in a brand.   Guerrilla marketing initially was a concept aimed towards small businesses with a small budget; however, big businesses also started adopting this ideology. When executed well, it will […]

Guerrilla Marketing in Ancient Greek times

Vanakam Makalle.                                 History of Guerrilla Marketing         The main goal of advertisements was to educate the customer on the product or service. However, agencies struggled to make an impression on consumers. Also, the consumers were tired of being marketed.          The term Guerrilla Marketing was coined by Jay Conrad Levinson in his book 1984. The concept was […]

What is Guerrilla Marketing

1st Campaign:     The famous SAARANG festival in IIT happened in 2016. There were numerous stalls. Times Of India had an extravagant stage, thundering RJ systems and pulled the crowd towards them. I had only a kiosk and felt inferior.    What is the best way to attract people? An idea clicked. I called the balloon […]

Journey of a Guerrilla MarketerJourney of a Guerrilla Marketer

Vanakam Makkalae,    I am Sakthivel Pannerselvam. I am here to share my  knowledge about Guerrilla Marketing, though I am not an expert, I have conducted over 25+ campaigns and have broad experience. I have paid programs going on, I felt the necessity to give back to the community and also inform them about the inspiring […]