In 2020, 84% of people with internet access will be using social media. That comes up to an astounding 3.8 billion individuals. Due to the size of social media, businesses may now use efficient and affordable tactics to raise brand awareness and potential for lead generation. So, which social media platform should I use for […]

The best billboards demand your attention with their large letters, overt statements, and striking images. The most effective Facebook advertising takes the opposite strategy.    If you want to reach and engage with potential customers on Facebook, you must build advertising that fit in with the rest of the information on their news feed as much […]

Placements are the locations where your advertisements can be displayed. Your advertising may run on Facebook, Instagram, Messenger, and Audience Network, depending on the aim you select when you establish your campaign.       Advertising Manager organises placements based on how viewers interact with your ads across platforms. For instance, individuals on Facebook, Instagram, and Messenger […]

Retargeting: What Is It and How Does It Work?        Retargeting, sometimes referred to as remarketing, is a type of online advertising that can assist you in maintaining your brand’s visibility among bounced traffic after they leave your website.      Only 2% of visitors to most websites convert on their first visit. Retargeting is a […]

The Facebook Pixel: What Is It?     The Facebook Pixel is a piece of code that you add to your website to track conversions from Facebook advertisements, optimise campaigns, create focused audiences for future advertisements, and retarget website visitors. By deploying a cookie on your website, the Facebook Pixel tracks visitors so you may later […]

Cost per click (CPC) is a phrase used in paid advertising in which an advertiser reimburses a publisher for each time an ad is clicked. Pay per click is another name for CPC (PPC). The cost per click (CPC) is used to calculate the price of serving consumers advertisements on search engines, the Google Display […]

What is click-through rate (CTR)?   The click-through rate (CTR) measures how many people click on a particular link or call to action (also known as CTA) relative to how many times they were exposed to the link (aka the number of impressions).   An easy click-through rate calculation is shown below: CTR = (click-throughs / impressions) […]

What is Intent-Based Marketing and why is it important?   Intent-based marketing is defined as directing marketing campaigns to consumers whose online behaviour indicates purchase intentions. You can see the goods or services that your target market is looking into online thanks to B2B intent data. Intent-based marketing aids in campaign decision-making and marketing effectiveness.   With […]

Why is A/B testing important and what does it implies?          A/B testing is a marketing technique that compares the performance of two versions of a website, advertisement, email, popup, or landing page.       You could test two distinct popups (to see which encourages more webinar signups) or two distinct Google Ads, for instance (to […]

What is customer acquisition cost?    Customer acquisition cost, or CAC in marketing parlance, refers to the amount of money a business must pay to acquire a new customer. Organizations are increasingly using web analytics to make data-driven choices, which has increased the use of CAC. Measuring their CAC helps businesses determine if they are receiving […]

The sum of money a business pays to  acquire a new customer is known as the customer acquisition cost (CAC). It aids in calculating the return on investment of clientele expansion activities. The CAC is computed by multiplying the costs of acquiring consumers by the number of customers acquired. These costs include those of marketing, […]

  The bold Durex commercials’ designers continually produce eye-catching, attention-grabbing advertisements. These advertisements are not just funny, perplexing, compromising, or outright cocky, but also highly intelligent without being blatantly explicit.      These clever and ingenious Durex advertisements have frequently shocked and horrified people, but they also frequently make people smile. Implications :     Businesses, particularly those […]

 Anand Milk Union Limited, also known as Amul, is an Indian cooperative society with headquarters in Anand, Gujarat. The business was founded with the intention of helping farmers, and through that process, it became one of the most well-known companies in India.      In 1946, Amul was founded as both a brand and a movement. A […]

Outbound marketing is any type of marketing in which a corporation initiates the discussion and distributes its message to a target audience. Outbound marketing examples include TV commercials, radio ads, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogues, and so on), trades hows, outbound sales calls (AKA “cold calls”), and email spam.     Outbound marketing […]

What is Guerrilla Marketing? Seagram’s Imperial Blue Super hit Music CDs, which are regarded as imperial in the huge world of advertising, have continually shown themselves to be a worthy rival. The brand has dominated surrogate advertising thanks to its sartorial sophistication and quirky sense of humour. When we go back to the beginnings of […]

What is Guerrilla Marketing?   Guerrilla marketing eliminates combat while utilising surprise or ambush elements to create a memorable marketing experience. The purpose is to develop memorable experiences with a big impact on a tighter budget. Because of this, guerrilla marketing is a fantastic option for small businesses.    Guerrilla Marketing by Imperial Blue:   “Men will be […]

Canva is an effective design tool that can be used in schools to produce projects that not only impress kids but also assist in teaching them the fundamentals of digital design. With the help of this free tool, students and teachers may work on photo editing, design layout, and other tasks on an intuitive platform. […]

     In a very sarcastic, unsurprising, and haunting way, 5 Star takes you to a world during Valentine’s Day, complete with abandoned teddy bears, packed restaurants, and barren gift store shelves. A lonely world exists. intriguing to see how the campaigners disassembled hundreds of teddy bears, picture frames, and other gifts to create – seats!   We […]

Burger King Valentine’s Day Campaign has a cure for loneliness.     With their Valentine’s Day Campaign, Burger King wants to do something special for the loneliest person they know as they continue their love-hate relationship with McDonald’s.           Customers who submit a selfie with the “lonely man” and tag Burger King India on February 14 will […]

Historically, marketers have enjoyed Valentine’s Day even more than customers do because, as we all know, nothing promotes impulse purchases like social pressure. Love for the money? That is the aim. But in recent years, marketing romance has grown incredibly difficult.       It turns out that Valentine’s Day divides people, even those who celebrate it. […]

This Valentine’s Day, KITKAT wants customers to go above and beyond the norm and show their love to everyone who makes them smile during breaks, whether it’s their best friend, a new neighbour, or an online classmate. By urging consumers to re-connect with those who matter in their lives, the campaign expands on the idea […]

Together with Ollie Locke, Chloe Madeley, James Haskell, and Megan Crabbe, Durex is on a quest to challenge conventional Valentine’s Day customs and encourages us to explore and enjoy ourselves sexually every day of the year.    According to research, one in two individuals experience pressure to have “their best sex” on Valentine’s Day. • Durex […]

The ad illustrates the idea that sometimes words simply cannot describe how you feel about someone, and that it is sometimes necessary to go above and beyond to make them feel special.     Cadbury Dairy Milk Silk, famous for its endearing commercials and catchy “Kiss me, close your eyes” slogan, is back with a new […]

Guerrilla Marketing:   Guerrilla marketing is the employment of creative, unconventional strategies to increase sales or spark interest in a product or company. These techniques frequently entail low- or no-cost usage of more casual contacts or through viral social media messaging.  Guerrilla Marketing by Fevicol:      Remember the iconic commercial with a packed bus driving through […]

The brilliant Fevikwik Todo Nahi Jodo TV commercial was created to combat all the hostility surrounding the highly anticipated India vs. Pakistan match at the 2015 ICC Cricket World Cup. And the pioneers of Indian advertising, Pidilite, have done outstanding work with their most recent Fevikwik Todo Nahi Jodo promo. The timing of the television […]

What is Guerrilla Marketing?    Guerrilla marketing is a form of advertising when a business employs unexpected and/or outlandish interactions to market a commodity or service. It is a form of public relations. Guerrilla Marketing, a 1984 book by Jay Conrad Levinson, is credited with popularising the phrase.      Guerrilla marketing employs a variety of strategies and […]

What is Guerrilla Marketing?   Guerrilla marketing is a type of marketing strategy where companies utilise unusual, cost-effective, and innovative techniques to make an impression on their target market.      Guerrilla marketing is a term that was first used in 1984 by Jay Conrad Levinson to describe the use of low-cost, non-traditional methods to increase awareness […]

The 90-second clip, which Ogilvy created for Pidilite Industries, is the height of creativity and kindness.          As Fevicol celebrates 60 years of creating bonds in 2019, this advertisement effectively captures the bonds that Indians have with one another and demonstrates how a common household item called a “Sofa,” which is constructed from “Fevicol,” has […]

Campaign by Udayam Parupu- #PasspoertIllamaForeignPolama    The trending campaign tag in the TN market across all mass media and social media is “Passport ilama foreign ah?”. The campaign, produced by Chennai-based independent creative and media agency Vinisha Vision Advertising, has piqued the audience’s interest.    The managing director of Vinisha Vision Advertising, K V Kathiravan, is an […]

How is Guerrilla Marketing different from others? ·    Traditional marketing has long held that financial investment is necessary for a successful marketing campaign; however, guerrilla marketing holds that while financial investment is an option, it is not required if time, effort, imagination, and knowledge are also put into the campaign. ·    Guerrilla marketing aids tiny […]